Digital marketing became more sophisticated in the 2000s and the 2010s, when[18][19] the proliferation of devices’ capable of accessing digital media led to sudden growth.[20] Statistics produced in 2012 and 2013 showed that digital marketing was still growing.[21][22] With the development of social media in the 2000s, such as LinkedIn, Facebook, YouTube and Twitter, consumers became highly dependent on digital electronics in daily lives. Therefore, they expected a seamless user experience across different channels for searching product’s information. The change of customer behavior improved the diversification of marketing technology.

Benefits of Online Marketing

Here are some of the benefits of internet marketing to businesses.

  • Global reach. Internet marketing provides businesses with a wide base of customers for their services or products. …
  • 24/7 marketing. …
  • Low cost. …
  • Social media. …
  • Builds lasting relationships. …
  • Ease of personalization. …
  • Blogging provides quality content.